If you’re a New Zealand-based marketer, you most probably are on the lookout for the best search engine marketing services in the area that can propel your brand to success. After all, any marketing professional worth their salt knows that when done strategically, SEM is a surefire way of generating valuable traffic from SERPs.
And with most search engines prioritizing websites that practice good SEM strategies, you wouldn’t want to be left behind in the race as all of your competitors get those conversions.
We know you’ve been searching (pun intended) high and low — so without further ado, here are some of the most foolproof SEM services that should always be within your reach in NZ!
- Digital Ads
In digital marketing, traffic generation often takes shape in the form of pay-per-click (PPC) advertising. Those first one or two placements on page one of search engines are what brands are vying for, and to guarantee themselves a spot, they acquire them through — you guessed it — bidding.
Now, it isn’t like the usual auction that we know happens for belongings, at least for Google Ads. In the Google ad auction, advertisers bid on trigger keywords or phrases so that their ads could go live as sponsored search results. Brands pay fees every time their ads are clicked.
But it’s not only the bid amount that matters. Ads are also assessed based on their relevance and quality score, which measures how well they fare against other ads.
You’d have a greater advantage by tying up with a Google Ads agency that is certified as a Google Ads Agency Premium Partner who could help you build stronger and more effective ad campaigns.
- Google Analytics
Results are everything in digital marketing. And for you to make informed decisions in order to generate these results, you’d need to harness the power of analytics.
Tools like Google Analytics help marketers measure the effectiveness and attainability of the goals they’ve set. It also allows marketers to track conversions from sign-ups and downloads, and study user behavior on their website using metrics such as page visits, link clicks, session duration, and bounce rates. Gathering these insights is crucial in delivering quality business results, and giving you a real-time view of how customers are engaging with your page.
We know that SEO is important in boosting online brand visibility, but what exactly is the difference between SEO and SEM?
Simply put, SEM uses paid strategies for ranking; SEO uses organic ones. As mentioned above, SEM involves digital ads that use keyword research to target the best keywords/phrases relevant to their product or service.
On the other hand, SEO goes the organic route in gaining search engine traction, meaning marketers don’t pay for a spot on SERPs. So regardless of the SEO tactic used, they all have a similar goal: to show a brand’s content at the top of results pages.
Now that that’s out of the way, let’s delve a bit deeper into SEO’s three main categories:
- On-page SEO — targets specific keywords gain top SERP rankings; strategies include content creation, as well as keyword research and optimization
- Off-page SEO — includes off-page SEO techniques such as third-party website link building, local listing management, etc.
- Technical SEO — focuses on backend strategies and non-content search elements, such as crawlability, mobile-friendliness, site speed, etc.
The Search Doesn’t Have to Be Complicated
So those are the must-have search engine marketing services here in NZ! These are just some of the main things you should consider in finding the best-fit agency for your business.
Whatever digital agency you choose to partner with, see to it that their team would be willing to roll up their sleeves and do the heavy work of boosting your search visibility. This is crucial especially in today’s business landscape where being top of mind — and of search results — means everything for business success.
Insight Online is a Google Ads Agency Premium Partner, meaning we’ve got just the perfect arsenal for putting your brand on that coveted top spot on the first page, all with faster turnarounds and ROI. What’s more is that aside from using analytics, we can help you effectively utilize Google Display for retargeting in a more cost-effective way!
If you are looking for a digital marketing agency in New Zealand get in touch.