WASHINGTON, DC / FEB. 25, 2020 / A big marketing budget is rarely in the cards for a small business. But that doesn’t mean a small business owner can’t market their company effectively. Danita C. Doleman is a successful entrepreneur and business strategist, and she recently discussed the best business strategies for small businesses.
About Danita C. Doleman, Entrepreneur
Danita Doleman has more than 20 years of experience as an innovative solutions provider. She develops strategic solutions for small businesses, commercial organizations, and government agencies.
Doleman founded and is currently managing SEAS Community Partners, LLC. Her role is to provide small businesses with the web development, database, reengineering, and technology they need to succeed.
She has written countless grant proposals for small businesses and, secured more than $4 million in funding in the past four years. Her organization and business coaching strategies have helped numerous small businesses rise to the top.
Business Strategies for Small Businesses
Doleman recently laid out the best business strategies that have helped her small business and her clients’ small businesses succeed.
Social Media business
The first of these strategies was the importance of using social media advertising, such as Facebook and Instagram.
“Social media has made drastic changes in the Business and marketing industries in recent years,” Doleman said. “Advertising via social media outlets is available at little to no cost, and it can reach far wider audiences than traditional advertising methods.”
Doleman explained that paying a few dollars to boost a Facebook campaign can reach audiences as wide as a billboard, which comes at a much greater cost.
Danita Doleman stated that local advertising methods are especially important for small businesses. That’s because their customers generally come from nearby. She explained the importance of gaining local customers and keeping them for the long run.
“Many companies focus on acquiring new customers, but the focus should be on maintaining the ones you have,” Doleman said. “This comes through excellent customer service, providing an excellent product, and maintaining that quality standard throughout the customer experience.”
Current Customers Create Profit
Doleman explained that repeat customers make a majority of profit for most small businesses, so the focus should be on keeping current customers happy rather than constantly searching for new ones.
She explained that, of course, companies do need new customers to grow. However, that current customer base is often the best advertising tool too. Existing customers tend to share their knowledge with others. This word-of-mouth advertising is one of the most effective advertising methods for small businesses.
“The key is to understand your buyer,” Danita C. Doleman concluded, “Modern advertising methods can help you acquire the data you need to know why your customers came to your company and why they’re sticking with you. This information is invaluable in helping you retain current customers and turn potential customers into solidified ones.”