Any business, including laundromats, relies on a solid customer base for survival. Customers who are loyal to you provide the revenue you need to expand and grow your business. This also means you’ll need to bring in an advanced Girbau North America coin operated washer to better serve your customers. Attracting new clients, on the other hand, is a top priority, but also a difficult one. If you aren’t sure where to begin, this article will look at a variety of services you can provide to keep your present consumers while attracting new ones, these include:
High-end Commercial Laundry Equipment
Quality washing equipment is the most important thing you can provide your consumers. Even at the commercial-grade level, not all washers and dryers are created equal. Modern coin op laundry equipment uses innovative technology that makes it simple to monitor and manage your laundry operation. Customers will also like the quick cycle times and cutting-edge controls, which give them complete control over their wash and dry cycles. In turn, your laundromat will stand out among the other businesses thanks to the updated commercial laundry machines.
Wash-Dry-Fold Service
Most people work long hours so there isn’t much time left for family responsibilities, hobbies, and volunteer work. That’s when a wash-dry-fold service comes in. While earning additional revenue, you can offer a solution for your customers of the laundry obligation. What’s more, this makes a very efficient strategy for attracting new customers with extra cash to spend on luxury and convenience services like full-service washing and dry cleaning. Additionally, it’s a great way to stand out from the competition and on-site cleaning solutions, particularly in urban areas.
Convenient Payment Options
Laundromats have progressed much beyond just coin-operated machines and most have adopted credit card or app-based payment solutions. However, while some customers may not like carrying coins and instead prefer a system that accepts credit cards, others may prefer paying with quarters since it’s simpler. That said, the difference in preference should not force you to lockout customers that do not align with your payment option. Also, you can make it more convenient by offering multiple payment options that will cater to everyone, in the end, everybody wins.
Freebies, Rewards, and Giveaways
Receiving free presents and knowing that their input is valued is something that everyone enjoys. Rewards and loyalty cards, raffle prices, new customer coupons, goodie bags, and other promotional measures can all be useful in attracting new customers. Also, you’ll be creating brand awareness in the neighborhood by giving away branded items like pens and t-shirts.
In addition, having a reliable internet connection will set you apart from the competition. Today so many people own smartphones, therefore, having a good Wi-Fi connection is something that customers expect. You customers can use Wi-Fi to work or play games on their electronic devices while waiting for their laundry to finish. This adds convenience and encourages customers to stay in your store longer and (perhaps) spend more money. It’s a particularly useful feature for parents who need to keep their children entertained while doing laundry.
Keeping your customers comfortable can be beneficial. So, as you aspire to get more customers into your business, ensure that they have what they need for them to stay and remain loyal to your brand.
